Open your assistant and type "let's get started." It greets you and shows a menu.

Don't overthink it — pick Build my product first. That's your fastest win. Everything else can wait.

Deliberately just two, so nothing gets missed. They behave differently, and this is the bit worth reading twice.

1. Your Machine — the installer. Do NOT unzip this one. Send it to Claude exactly as it downloaded and your assistant unpacks it itself. If your computer offers to extract it, decline. (Inside it, for later: the Getting Started guide and What It Can Do, which lists everything your team can do and how to ask for it — read that after you're set up, not before.)

2. Your guides & course — this one you DO unzip. It's just PDFs and you need it opened to read them. Two folders inside: Onboarding + Support is this week's reading, numbered 00–08 in the order you'd want to open it; Courses + Bonuses is the AI Freedom Formula course (Foundation + Advanced) plus your 6 bonuses, which aren't week-one reading.

So: file 1 stays zipped, file 2 gets unzipped. You only need file 1 to begin — the rest is there for when it's actually useful.

Five seconds, and you've probably done it before without noticing. A .zip is just a folder squashed down so it travels faster.

• On Windows: find the file in your Downloads folder → right-click it → choose Extract All… → click Extract. The location it suggests is fine. A normal folder opens with everything inside.
• On a Mac: find the file in your Downloads folder → double-click it. That's the whole job — a folder appears right beside it.

Can't find your Downloads folder? Your browser shows the file the moment it finishes — along the bottom of the window, or under the ⬇ arrow near the top-right corner. Click that rather than hunting for it.

⚠️ Only do this to download 2. Your installer (download 1) must stay zipped — that's the single most common setup mistake.

No. Just say what you want in plain English — "build my product", "make me a week of content", "set up my Meta ads" — and the right specialist steps in. Your What It Can Do guide lists everything your team can do, with an example phrase for each. There's nothing to memorize, and no wrong way to ask. If you're ever unsure, "what can you do?" or "what should I do next?" always works.

For everything you do in a session, no — just your Claude plan. Two optional extras, both only for Auto-Pilot: an Anthropic API key if you want your weekly content researched and written unattended while you sleep (roughly a dollar or two a month in usage), and a free imgbb key if you want Instagram auto-posting. Without either, nothing breaks — you just do those bits with your assistant instead of waking up to them done.

If you bought the desktop edition and use the Home tab, you have Co-Pilot. If you bought the automated edition and use the Code tab, you have Auto-Pilot. Easiest check: ask your assistant "which version am I running?" — it knows. Both build everything; Auto-Pilot can also run things on a schedule.

No — please don't.

Do one thing today: build your first product. Come back tomorrow for the next step.

One step at a time beats overwhelm every time.

No. The Co-Pilot runs in a friendly app and you talk to it in plain English.

We walk you through every step.

Totally normal — and there's a guide just for this: "New to Claude? Start Here" in your downloads.

It covers the little things nobody tells you: what those "Allow once / Always allow" permission pop-ups mean, what to do if it hands you a web page instead of a PDF (just ask it to convert), and how it's okay to push back if it says it "can't" do something.

Five minutes with it and the app stops feeling foreign.

Both.

The Co-Pilot (Desktop) runs on the Claude app for Mac and Windows, and Auto-Pilot (Claude Code) works on Mac, Windows, and Linux.

Your Getting-Started guide has the steps for your computer.

You need your own Claude subscription — that's the "brain" your assistant runs on.

Claude Pro (about $20/month) is all most people need, for both editions.

That subscription is separate from your purchase (it's paid to Anthropic, the makers of Claude), and it's the only required ongoing cost.

Everything else in your AI Toolkit has a free or low-cost option.

No — and I'd rather tell you plainly here than have you hit a wall halfway through setup. The free plan can't add skills or run Claude Code, which is how your Machine works. You'll need a paid Claude plan (Pro, about $20/month, is plenty). If you've already tried on the free plan and it wouldn't install, that's almost certainly why — nothing's wrong with your download or your computer.

No. You can build your product, put up your page, and make your first sale as yourself. Most payment processors let you start as an individual or sole proprietor. Register something later, once there's actually money coming in and it's worth the paperwork — plenty of people freeze at this step for months, and it's genuinely not the thing standing between you and a first sale. (I'm not an accountant and this isn't tax or legal advice — check what's required where you live.)

Yes. You own it, so there's no seat limit, no per-project fee, and nothing to re-buy. Build a second product in a completely different niche whenever you like — just start a fresh chat or a new folder so the two don't get their details mixed up. This is one of the real advantages of owning the thing rather than renting a subscription that charges per workspace.

Two steps, about a minute. Same for both editions apart from which tab you use.

1. Open the Claude desktop app (get it at claude.ai/download) and sign in.
   • Co-Pilot → stay on the Home tab.
   • Auto-Pilot → click the Code tab, top-left.
2. Drag your installation .zip straight into the message box — don't unzip it first — then type "let's get started".

That's the whole thing. Your assistant unpacks everything itself, works out which edition you have, and introduces you to your team. No Node.js, no command window, nothing to install.

Three things, in order of likelihood:

1. Wrong tab. Auto-Pilot needs the Code tab — Home runs the on-demand version, so the automations aren't there. Co-Pilot wants Home.
2. You unzipped it first. Send the .zip exactly as it downloaded. If your browser or Mac auto-expanded it, re-download from your welcome email and send that file.
3. A permission prompt is waiting. Your assistant asks before running anything or saving a file. That's it protecting you, not an error — say yes and it continues.

Yes, and it's a good sign. It means nothing happens on your computer without you approving it. It's asking so it can unpack your kit and save your work as real files. Say yes.

No. Not anymore, for either edition. If you find an older guide or video saying otherwise, ignore it — sending the .zip to the app is all it takes now.

The Code tab. It's what gives your assistant the file access it needs to run things on a schedule — which is the whole point of Auto-Pilot. The Home tab will still talk to you, but you'd effectively be using the on-demand version and the automations wouldn't be available.

Optional extra, not required. Everything works by just saying what you want in plain English. If you'd like /meta-ads-style shortcuts available in every new chat, you can also add the individual skill files via Customize → Skills → ➕ → Create skill → Upload a skill, picking each .zip from the Skills folder in your Co-Pilot download (don't unzip those). Nice to have; skip it if you'd rather not bother.

Just talk to it like a person. Try: "Help me build my product."

Then answer its questions like you're texting a friend. There's no wrong way to talk to it.

Tell it, in plain words: "That's not quite right — make it [more X / shorter / friendlier]."

It adjusts. You're the director; it's happy to redo anything.

In the simple version, memory lives in your chat.

Two fixes: (1) connect a folder so it saves your client-config file, or (2) keep the Business Profile it gives you and paste it back when you start a new chat.

Even easier: put your Business Profile in a Claude Project so every new chat remembers you.

Your assistant will offer to set this up.

If you connected a folder, or you're on Auto-Pilot, it saves a designed PDF automatically.

In the simple Desktop version without a folder, ask it to give you the product, then either connect a folder or use the one-time setup it suggests to turn it into a PDF.

Yes — just ask: "Write my welcome emails," "Make me a week of content," "Build my sales page."

One request at a time.

Your Machine isn't one assistant — it's a team of specialists.

You never have to remember these; just say what you want. But here's everyone you've got:

Say "test my idea before I build it."

It runs a quick, ~10-minute, non-technical gut-check, aims your idea at something people actually want, and gives you a kind verdict — Go, Refine, or Pivot — then hands off to build it.

It's the fastest way to avoid building something no one buys.

Yes — say "help me answer a customer" and paste in what they wrote.

It drafts a calm, on-brand reply in your voice, and can build you a reusable FAQ so it gets faster over time.

Yes — end to end, and it takes down the wall most people hit.

Say "set up my Meta ads for my product."

Your team writes the copy (in a few angles to test), creates the creative, and sets up the whole campaign in your ad account — the campaign, the ad sets, the audiences.

Then it analyzes and optimizes it for you as the results come in. You set your budget and your rules; it works within them.

Full walk-through in your "Grow With Meta Ads" guide.

You don't have to decode Ads Manager yourself — your team reads the numbers for you.

Ask "how are my ads doing, and what should we do next?" and it tells you in plain English what's working, then scales the winners and switches off what's flat.

Give ads a few days and a little spend before judging them — early numbers don't mean much.

No. Your faceless content engine runs on $0 — that's free traffic.

Ads are optional, and only worth it after your product and page are live and something's already working.

Start with organic; add ads when you want to accelerate.

Tell your team — say "my ads dropped off, what's going on?" and it reads the account and handles it.

It'll pause the worst ad set (not the whole account), and it's usually creative fatigue — the same people have seen it too often — so it refreshes the hook before blaming targeting.

Ad swings are normal; one bad week isn't a broken business.

This is the most common ads problem there is, and it's fixable in about ten minutes. Most funnel builders only fire a PageView event — they don't tell Meta "that was a lead" or "that was a sale." An ad set optimizing for an event that never fires can't learn, but still spends, so Meta just shows your ad to whoever is cheapest to reach. Cheap clicks, worthless leads.

The fix needs no code: a Custom Conversion in Meta Events Manager, built on your thank-you page URL. Say "check my ads setup" and your assistant walks you through it. Do this before you turn any campaign on — it's the difference between a budget that teaches Meta something and a budget that just disappears.

On purpose, and it's the one promise I won't bend: your assistant never enables an ad or spends a dollar. When a campaign is built you get a link to Ads Manager, you look at it, and you switch it on. Same for every optimization it recommends afterward. If you'd rather it acted on its own for the obvious stuff later, ask — but not until you've seen your own numbers for a few weeks, because the thresholds are estimates until then.

Honest answer, because the wrong yes is expensive: not until you have a product and a page that converts. Ads pointed at a leaky page just buy traffic to a leak, faster. If organic content is getting no engagement, an ad usually won't rescue that message either — the ad amplifies, it doesn't fix. And only spend what you could lose without it hurting; ads are a testing cost before they're a revenue channel. Your content engine runs on $0 — start there, add ads once something's already working.

Never — and you shouldn't either.

It writes claim-safe copy on purpose (no earnings promises). Those get ad accounts shut down and they're not honest.

It sells the transformation, not a number.

Say "connect my accounts and go live." It walks you through each one — payments, delivery, phone alerts, content posting — one at a time, testing each as you go. Go at your own pace; you don't have to do them all in one sitting.

Absolutely. Auto-Pilot does everything Co-Pilot does — the scheduling and auto-running are optional. Use it by hand for as long as you like, and turn on automation only when you're ready (or never). Nothing runs on a schedule until you switch it on.

Two usual causes: (1) your computer was off during your working hours — local automations only run when your computer is on and awake; (2) the time is outside your working hours — by design, jobs only run in the window you chose. To change your hours, just say "change my working hours."

That's the safety setting working. It stays in preview mode until you turn it live (set SOCIAL_DRY_RUN=false). Review the previews first; flip it on when you're ready. (Note: Instagram needs the free image-hosting key set; carousels/video reels are posted manually for now.)

Re-check the value you pasted in .env (no extra spaces). Run the connection test again — the assistant tells you exactly what's wrong in plain English. App passwords (not your login password) are needed for most email providers.

Say "is everything running?" or "health check." It checks every connection, your scheduled jobs, and any undelivered sales, then tells you in plain English what's good and fixes what isn't. Great to run any time something feels off.

Yes — say "help me answer my customers." Once your inbox is connected it reads what's waiting, tells you what's there ("4 need you: 2 asking where the download is, 1 refund, 1 thank-you"), and drafts a warm reply to each in your voice. It drafts; you approve. Nothing goes to a customer without you seeing it, and refunds, complaints and anything about money always wait for a human — those need you, not speed.

Setup takes about three minutes: it needs a Google app password (not your normal password — Google requires 2-Step Verification on first). That's the step everyone trips on, so do that bit first.

Once connected, all of this happens without you asking:

• Weekly — your niche gets researched, a week of content gets written, images and reels get rendered, and it's queued ready for you to approve
• Daily — the queue posts on schedule (preview mode until you go live), and your ads get checked with what to keep/cut/scale sent to your phone
• Hourly — new sales get the product emailed, the buyer added to your CRM, and a message to your phone confirming the delivery actually happened
• Weekly — a short report: what sold, plus your real numbers — revenue, refunds, expenses, profit — and a quiet health check on every connection

Two honest limits: local automations only run while your computer is on and awake during the hours you chose, and the ads checker only ever recommends — it never changes or spends anything on its own.

Usually one of three, in this order: (1) your computer was off during your working hours; (2) there's no Anthropic API key in .env, which the unattended writer needs — without it you plan content with your assistant instead; (3) the job isn't scheduled. Just ask "is everything running?" and the Health Check will tell you which one it is and fix what it can.

Yes — your Finance Assistant is built in. Say "help me with my books," "categorize my expenses," or "I have a tax question." It meets you wherever you are, from a simple income/expense list to helping keep your accounting tidy and prep for your accountant — all in plain English.

Check spam/promotions first. Your access and downloads are emailed right after purchase.

Still nothing after 15 minutes? Reply to your welcome email and I'll re-send it.

Your course is inside download 2 (the guides zip) from your welcome email, in the Courses + Bonuses folder. Unzip it once and it's yours on your own computer — there's no login portal to remember and nothing to keep paying for.

Yes, and your links don't expire.

Both links live in your welcome email: download 1 is your Machine, download 2 is your guides, course and bonuses. Star that email and you'll always have them — it's the one email worth keeping.

If a link ever stops working, or you've lost the email entirely, reply to your welcome email and I'll send fresh ones, usually the same day. You never lose access to something you own.

Worth thinking about before it matters, because your Machine runs on your own computer. Two things to know:

1. Your Machine itself is replaceable. It's in your downloads and your access email — reinstall it on a new computer any time, at no cost. Nothing is locked to one device.
2. Your work is the part to protect. Your products, drafts, and business profile live in your business folder. Put that folder in a cloud-synced location — Dropbox, OneDrive, iCloud, Google Drive — and it backs itself up from then on. Ten minutes now, and a dead laptop becomes an inconvenience instead of a disaster.

Also worth doing: whenever you finish a product, save the final PDF somewhere outside that folder too. Your live funnel, emails, and payment setup all live in your online accounts, not on your computer, so those are safe regardless.

The Co-Pilot is a one-time payment, paid in full. Auto-Pilot can be split into a payment plan. One thing worth knowing so it isn't a surprise at checkout: the payment plan and the discounted upgrade offer are two separate things. The discounted upgrade is paid in one go; the payment plan is available at the standard price. Reply to your welcome email if you'd like help working out which suits you better.

Use the upgrade link in your onboarding emails. Co-Pilot owners get a one-time window — I open it by email a couple of weeks after you buy — to move up for just the difference rather than the full price. It runs for 7 days and I don't reopen it, because a "limited offer" that keeps coming back isn't limited and I'd rather not play that game. After it closes, Auto-Pilot is still yours whenever you want it, just at its normal price like everyone else. Not sure whether your window is open? Reply to your welcome email and I'll check for you.

Yes — your payment confirmation email is a valid receipt. If you need something more formal for your bookkeeping (a business name on it, a VAT/GST line, an invoice number), just reply to your welcome email and tell me what it needs to say. Happy to take care of it.

Easy fix, and no need to feel silly — it happens. If you bought Co-Pilot and meant Auto-Pilot, you don't need to re-buy: reply and I'll get you upgraded for the difference. If you bought Auto-Pilot and it feels like more than you need, keep it — Auto-Pilot does everything Co-Pilot does, and the automation simply sits switched off until you want it. Nothing runs on a schedule until you turn it on.

You're covered by a simple 30-day money-back guarantee: give it an honest 30 days, and if it's genuinely not working for you, I'll refund every penny — your call. Just reply to your welcome email to start. No form to fill in, and I'm not going to make it awkward.

The Machine removes the hard work — the blank page, the tech, the order of steps.

It doesn't remove all the work: you still answer its questions, make decisions, and show up.

That's normal, and it's how real businesses get built.

Give it your 20% and it does the other 80%.

You need your own AI subscription (the assistant runs on it) and a few free/low-cost tools.

Everything you need is listed in your AI Toolkit.

We're upfront about every requirement.

Honest answer: most people build their first product in their very first session (20–30 minutes) — that's a real result on day one.

Getting to sales takes longer and depends on you: your niche, your effort, and how consistently you show up.

There's no fixed timeline and we won't pretend there is.

The people who do best treat the first week or two as "build and launch", then keep going.

No — and anyone promising that is lying to you.

This is a real system that builds a real asset.

What you earn depends on what you do with it.

Yes — completely.

Your assistant runs on your computer and your accounts.

I never see your products, your customers, your emails, or your numbers.

Nothing you build phones home to me.

Your business is yours alone.

Don't panic or make big changes at 2am.

(1) Pause the worst-performing ad set, not the whole account.

(2) Check if your creative simply fatigued (the same people are seeing it too often). Refresh the creative before blaming targeting.

(3) Lean on organic and retargeting while you reset.

Ad performance swings are normal. One bad week isn't a broken business.

Refunds almost always trace back upstream to onboarding, not the product.

Check whether buyers are actually activating by building their first product.

If not, your Welcome page and first-win path need tightening.

Also re-read your sales page for any over-promise that sets the wrong expectation.

Nothing in the system depends on a single tool surviving forever.

Your AI Toolkit lists alternatives for each function.

Swap the tool, update the one place it's referenced, and keep moving.

Breathe.

Reply once, calmly, with the fix or the guarantee.

Don't argue.

Most heat is frustration from being stuck — solving the problem usually ends it.

If it's abusive, refund and move on. Your peace is worth more than one sale.

This is the messy middle — it's where most people quit, and it's supposed to feel like this.

Do the one next step: open the Help Vault, find your block, and fix that one thing.

Small, consistent steps beat heroic bursts.

You've got this.